She develops and executes solutions across political campaigns, crises, traditional PR and grassroots efforts and other marketing and communications initiatives. Her experience spans the state – from the Tucson Zoo to the Navajo Nation and many communities in between.
She co-founded Lumen Strategies with Chad Campbell in 2022, after more than six years at the helm of the Arizona outpost of a national public affairs firm. She continues to represent some of the state’s and nation’s most recognizable companies, brands and people.
Stacy’s 20-plus year career in Arizona journalism, public relations, public affairs and campaign consulting has racked up more than 100 victories -- but there’s one particular win that reverberated globally. Stacy led the 2016 campaign of the underdog who defeated the infamous Sheriff Joe Arpaio after 24 years in Maricopa County – a victory called “one of the silver linings for Democrats” by national pundits in the year Donald Trump won Arizona, and the presidency. Her candidate was outspent 12:1 by the Republican icon who was called the “Donald Trump before Trump – his political Godfather” by the New York Times. Regardless, Arpaio lost by 13.6 points thanks to the best researched, most diverse, most disciplined and most technologically concise crossover campaign Arizona had ever seen.
In 2020, Stacy drew from that successful playbook as lead political consultant for the Smart & Safe Arizona campaign to legalize adult-use marijuana, and won 60/40 – notably, just four years after Arizona’s 2016 legalization initiative failed. Smart & Safe Arizona was the first legalization effort in the nation in which law enforcement was formally neutral, a direct result of Stacy’s leadership and coalition building.
Stacy began her career in a newsroom, where she was an award-winning newspaper reporter. That work laid the foundation for the fast, accurate, creative, results-driven work she’s recruited to do, today. Beyond the office, she’s a cop’s wife, Sun Devil’s mom, dog rescuer, and having been born in Chicago, she roots for the White Sox and anyone beating the Cubs.
Stacy holds a bachelor’s degree in journalism from the Walter Cronkite School of Mass Communication at Arizona State and has called the Valley home for 40 years.
